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THROWDOWN

Espresso. Milk.

Copper Machine

Pull

Steam

Pour

Art

Joe Bean hosted a party to throw down the latte art

The first of its kind in the Flower City

Worthy judges were recruited; Kids came wide-eyed & excited

Mike B, the affable MC, welcomed an eager audience;

Brave baristas cracked knuckles, talking trash to hide pesky butterflies.

Competition was brewing within the brick walls of the downtown coffee bar.

Wade and Wes shot out of the gate like two rival racehorses

Then Jarred & Ben W brought the battle of the beards

The ladies, Grace & Katie, wowed the crowd with pretty pours

Meg & Ben renewed historic rivalries

Aaron & Beth proved audience members could play too

Coaxed from the crowd, Yoon & Craig displayed surprising skill

Beth & Johanna squared off to represent Roc’s independent coffee shops

Turiano v. Turiano–War of the Roses?–Nah, just fun among spouses

Hearts. Tulips. Galaxies. Blobs. Our cups spilleth over.

Camera on the ceiling; TV on the hearth

Warm glow of lights with warmth of friends & coffee beer

Brackets narrowed down…8, 4, 2…and the Latte Legend is crowned!

Misty September evening outside. Electric energy inside…

…Nobody wanted to go home,

‘Twas an Epic Night.

Where does the time go?! As you’ve probably noticed, I’m really behind in keeping up with this blog. I’m going to skip all the excuses & cutesy comments about why I’m so behind, & give you the bullet-point highlights of our 1st Best Summer of Coffee in Rochester. (From my perspective as the roaster now).

    • April 29: Yep, I have to go all the way back to April to start the catch-up process. On this date, 4/29/11, the eyes of the world turn to London, England to watch William & Kate tie the knot. Like most women in America, I am awake at the butt-crack-of-dawn with my coffee (JB’s Del Corazon dessert blend) & a breakfast of chocolate cake to watch with wonder & sighing & dreams in my heart. Joe Bean begins our own wedding festivities–sort of the wedding rehearsal–by opening our new space on Unversity Ave. for a trial run to friends & family. We show off our state-of-the-art coffeebar, roasting facility, & classroom space. Coffee is flowing like milk & honey and all of us are loud & buzzed and full of joyful anticipation for the new season in Rochester.
    • May 6:Our own “Royal Wedding Day’ as Kathy, the boss, calls it. It’s the Big Grand Opening of Joe Bean. Sadly (kind of) I miss the Big Party because my brother is marrying his own princess Kathryn on this day. But I do get to start the day by bringing my extended family (mostly from Montana) into JB in the morning to show off our coffee & our new space.

      Dena impressing the Hagstroms with her pour-over skillz (that's my dad in the beret)

      Talking coffee with the fam

      Happy Grand Opening Joe Bean!

    • June 1:We’re adjusting to our new roasting facility complete with viewing window. If you stop into Joe Bean & catch us in production mode, you’ll find me, Dena, & Melissa diligently overseeing the roasting & packaging of our beautiful coffee. There’s talk of adding a special slot to the viewing window to ‘feed the roasters.’ ha ha. Nah. Being the first to smell our freshly-roasted coffee is its own reward.

      Feed the roaster

    • June 15: 1st Cupping in our new space with our new specially-designed cupping tables & stools. It’s Melissa T’s 1st cupping too! We cup our Ethiopian Yergacheffe & Papua New Guinea. Our tasting notes & discussion have word descriptions for the Yergacheffe of ‘lemon’, ‘tea cakes’, and ‘blueberry coffeecake.’  And for the PNG, ‘spice’, ‘earthy’, ‘salty peanut butter’. The coffees are delicious! It’s so rewarding to take a raw green coffee, then roast it yourself, and then taste firsthand the fruits of your labor. I love roasting!
    • July 20: After getting back from a wonderful vacation at home in Montana, I’m glad to be in our cool roasting room again.  Our whole Joe Bean team is feeling out & getting settled into their places. The bar staff is bonding & enjoying their role in brewing, serving customers, & ‘talking coffee’ with all kinds of folks who enter our coffee bar. And more behind the scenes, our roasting room is beginning to feel more & more like the production hub. Perhaps like the restaurant business, we’re establishing “front-of-the-house” and “back-of-the-house.” For my part, I like being in the furnace, stoking the fires for the energy needed to steam the ship. (And apparently I like analogies too. ha.)
    • August 24: Our beautiful red coffee roaster is in need of a full-clean & we get the fun of disassembling it & giving it a good bath. In the midst of our full clean, we bestow a name on our roaster; and as I believe that naming beloved objects in our life increases their lifespan (I’m one of those name-your-car types), we trust that our roaster will run smoothly & bless Joe Bean for years to come.
    • September 15: The weather is much cooler today; it’s coffee weather. We’re excited for this Fall Season! There are so many exciting things coming: Rochester’s first-ever Latte Art Throwdown; Vibrant new art shows for First Friday; and of course fresh, fabulous coffees to enhance the coolness of this next new season. Welcome Fall!

I didn’t think memories from 10 years ago would be so vivid, but they have been rolling in like waves for the last few days as I have heard the conversations around me & watched the news & specials on t.v. The answer to that question (where were you?) is that I had just moved to Rochester, NY from Seattle 3 weeks prior. In fact, I arrived in Rochester on the morning of my 23rd birthday after driving cross-country with my dad in a packed-out ’83 BMW 320i. I was living in a strange house with strange roommates (they were fine, just strangers to me at the time), and I watched the events unfold by myself on an old t.v. in this little old house with threadbare carpet. What a shock.   All day I took phone calls from my friends & family who were worried & wondering about me, thinking Rochester was closer to NYC than it is.

I remember the oddest things. Like that stupid t.v. that was seriously from 1970 & had no remote. I had to sit close so that I could reach up & turn between the 3 channels with the big plastic, silver dial. At some point in the late afternoon, just to tear myself from the t.v. , I got up & went to Wal-mart to wander around with the 50 other numb people who didn’t know what else to do. I remember the store elevator music very clearly playing overhead–at once annoying & comforting.

I had moved to do a master of social work at Roberts Wesleyan. It was my next great adventure–moving East. I didn’t mind that I was moving without knowing anyone. I was excited for the unknown, unexpected possibilities. I just didn’t expect the unexpected to be the attacks of 9-11. Suddenly I did not feel adventurous & courageous but scared & very lonely in the vast chasm of the East Coast. I wasn’t sure how I would get through the semester, but I figured I’d scrape by and go home at Christmas & not come back.

Gratefully, there were a few more unexpected things that semester. The Salvation Army tapped into our pool of social work students at RWC, and I joined a team in late October to go to NYC to help with the relief efforts. Somehow getting to go do something snapped me out of my own numb depression.

I saw Ground Zero and served meals to the crews who were by now (end of Oct) working on the clean-up efforts. I can remember standing with a tall, young construction worker outside of the meal tent at night looking at the scene at Ground Zero illuminated by giant flood lights. For 6 weeks, this guy had been working double-shifts 6 days a week with his own regular construction work & then taking the train from Long Island to help with clean-up at night. He said he didn’t like to be by himself in his apartment. I understood. I didn’t either & I lived hundreds of miles away.

I worked at Pier 94 where all the major emergency service agencies like FEMA, Red Cross, & The Salvation Army were set up to provide assistance & case management for the thousands who had lost jobs, homes, & loved ones. There are a lot of faces of people that I met that I can see in my mind’s eye now. One man I’ll never forgot was a tall, thin Vietnamese man who lost his job working in the garment district–one of the many hidden workers you’d never know or see living & working in New York. Somehow in our interaction, I “saw” for the first time the depth of fear and loneliness and the impact of this tragedy on so many individuals & families. What could I really do to help this man? I could give a puny amount of financial assistance, but what would that really do to heal the deeper wounds? When we separated I squeezed his hand & smiled & prayed silently with all my might that God would meet him in a miraculous way.

Those are some memories. I also remember the subway ride & the long walk from the last working stop to Pier 94. I remember the dining area at Pier 94 being like a big college cafeteria with loud chatter & boisterous laughter from workers trying to de-stress between long stretches of relief work. I remember our little, square hotel room at the Pennsylvania, my roommate Jessie, and late-night pizza runs. I remember the little golf cart ride with our first views of Ground Zero and seeing in person the steel beams that had fallen in the shape of a cross.

The Yankees were playing in the World Series the week I was there, and it seemed the entire city was eager to turn their attention away from Ground Zero to Yankee Stadium. New York was just beginning the long healing process, and being in the city impacted my own healing process. When I look back, I’m grateful for the experiences & stories now, and I pray that those who were more directly impacted have found healing and peace 10 years later.

Does it seem like the rate of change has increased exponentially recently? Nations & leaders are changing around the world; natural landscapes are changing by shifts in earth & water; celebrities are going crazy and royals are getting married (Cheers to William & Kate!). All around me friends & family are changing jobs, moving residences, starting new businesses, & getting married. And while I’m craning my neck to see what changes will happen for me personally in the days ahead (none of the above yet), a big change happened this week for my  beloved coffee family & part-time employer, Joe Bean. They’ve moved from their long-time home in Webster, NY to the city of Rochester where they are establishing themselves as a coffee roaster, brew bar, & coffee educators in Western NY.

And thus it begins: change to the next level of coffee-dom. Joe Bean is going to the next level and so must I.

“But how,” I’m wondering.  Change is so hard. My first reaction to it is to whine– to scrunch up my face & raise my voice to a nice high-pitched whine. “Reeeeallly? Am I not good enough to stay on this nice plateau? It’s so nice & cozy here. Do I hafta get up & climb higher?” Isn’t that a common first reaction to challenges presented to us to improve? If it isn’t whining, it’s defensiveness: “Well, I know everything there is to know. I’m awesome. How dare you tell me that I could improve.” Ugh, I don’t want to be either of these kinds of people.

So I’m mentally preparing myself to go to the next level of coffee conversion. I was a coffee-phobe, then a coffee-newbie, and in the last couple of years I’ve moved up to coffee-enthusiast.  And now I’d say it’s time to build on the foundation; to become an expert; and grow to become a coffee-expert, and even–gasp–coffee-innovator!

For me, the how, means that I’ll be diving into more in-depth training in the art of espresso and pour-over brewing. I’ll be strapping on my headphones to listen to podcast lectures on roasting and reading more on the history of coffee. I’ll dive more into studying Fair Trade & coffee at its origin. Yep, it’s time for me to go to the next level as a student of coffee.

So the moral of today’s story: Embrace the Change. Make up your mind to get better at whatever you’re doing. Or if you hate what you’re doing, then think about what you love to do, and turn toward it. The world is changing at a rapid rate, let’s be ones who are willing to teach & be taught so that we can grow in the midst of challenges.

Instead of writing out this chapter of coffee history, I’ll let this video give a ‘picture worth a thousand words.’ It’s a time-machine look at the London coffeehouse in 1959. To use a common British adjective, “It’s brilliant!”

Feel free to post comments & observations

If yesterday’s announcement that a Free Coffee Class starting TONIGHT was too short notice for you to prepare–You’re in luck! It’s snowing pretty bad, so we’re going to cancel tonight & start NEXT WEDNESDAY!

Join me 6:30pm-8:00pm Wednesday evenings starting next week, 1/19/11 @ Bethel Christian Fellowship, 321 East Avenue. Feel free to e-mail me with questions or to tell me how excited you are to come: cafeaviv@gmail.com

See  larger image…It’s a Snow Day in good ol’ Western NY so I’m going to cuddle up to read my new awesome book about the History of Coffee: Uncommon Grounds. It’s a safe bet you’ll be hearing more in posts to come…

Free Coffee Class!

Hi folks,

For those of you who read this & are living in the Rochester, NY area, I’ll be teaching a coffee class starting tomorrow night, 1/12/11. It’s a 6-week class covering a range of topics including brew methods, coffee cupping, history of coffee, Fair Trade, & more.

Feel free to come for any or all of the classes.  The classes will be held on Wednesday evenings 6:30pm-8pm at Bethel Christian Fellowship, 321 East Avenue, 14604. You can e-mail cafeaviv@gmail.com with questions for more details.

The class is FREE! And all you have to bring is a curiosity, interest, or love of coffee!

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